Category: Blog

Shoot Raw update, March 2011

I can see from our subscriber page that many new readers have subscribed to receive automatic updates — welcome to you all. We’re not usually as quiet as we have been over the last few months. Read on…


The topics we cover during our workflow training can be divided broadly into two areas: file organisation and quality of output. For most of the photographers we train, pro and advanced amateur, the two areas are equally important but online, there’s relatively little information about keeping your stuff organised so we’ll be attempting to help remedy that this year, beginning with the topic of keywording. A few tips can help you organise your photographs and find them when you need them so we’ll be providing short blog posts on that topic and others relating to organisation of your image library. Although they’ll be based on Lightroom 3, some of the tips will be apply to other digital asset management applications as well.

Lightroom training courses for groups

Most of what we do is one-to-one training but we’ve been collecting names from photographers who’ve written or called to ask about attending a class. If you’re waiting for our next Lightroom training course in London, please e-mail or use the contact form and we’ll measure interest and write to all the people on our list well in advance of our next course. We might even end up putting out a quick questionnaire to ask if the photographers who’ve subscribed to our blog would prefer week-end or week day courses. As usual, follow the blog by e-mail or RSS and you’ll know when we get something ready.

Site reboot

A rewrite. We’ve had a copywriter look over the site and rewrite the copy and we’ve also sketched out a plan to make the whole place a little more streamlined and easier to navigate, with more information about us and a little less clutter but the changes aren’t live yet. You’ll see them roll in gradually over the next few weeks. There may be the odd broken link while that happens—if you spot anything, please let us know.

Shoot Raw moves to Dreamhost. We moved our web hosting to Dreamhost recently, since we host several sites and have recently been helping photographers with their own online presence; Dreamhost makes that a bit easier for us, without the need to worry about bandwidth or hosting fees. We made the move during what we thought would be a very quiet time but some of you noticed the disruption while looking for contact details for us online. Apologies for the inconvenience.

Dreamhost offer. If you’re interested in signing up with them, you can visit Dreamhost and enter the promo code shootraw to get a $10 discount on a year’s hosting and a $20 discount on two years’ hosting. (As of March 2011, that reduces your hosting costs to $109.40 and $204.80 respectively but check the latest prices when you sign up.) What makes Dreamhost different, among other things, is that once you’ve paid to host a domain, you can add further domains that you already own without paying any extra for hosting. (Note: you also get full SSH and SFTP access, which we didn’t have with our previous host — that also makes life easier for us.)

Other Shoot Raw news — Ravensbourne

Earlier this year, I taught a unit at Ravensbourne, previously known as Ravensbourne College of Design and Communication. The college was based in Chislehurst but now occupies a fantastic new building overlooking the O2 Arena on the Greenwich Peninsula. The unit was part of the new Digital Photography BA (Hons) course that Ravensbourne began this year. They’ve attracted a really good first-year cohort and the teaching was fun. It was also a good chance to see the way that a bunch of young photographers took to Lightroom 3 and to digital workflow in general. The blog updates that you’ll be reading over the next few weeks and months will have been inspired partly by seeing the result of a group of photographers work on things over a period of ten weeks — it highlighted things that I hadn’t seen when teaching individuals or shorter group courses.

Photography degree courses are now beginning to really value the importance of digital asset management and workflow — that’s really good to know. As recently as 2010, we privately taught recent recent BA and MA graduates of photography who hadn’t touched Lightroom, Aperture or anything equivalent during their entire degree courses and who were processing their shoots very slowly. It’s good to know that the situation is changing — kudos to the folks at Ravensbourne for taking a fresh look at it and coming up with the a strong offering. It’s good to be a part of that change.

Vision 10

Vision 10 is on today; in this, probably the shortest of our blog entries so far (can you tell we’re busy?), we’d just like to remind anyone interested in our one-on-one Lightroom and workflow training to hang on to the Vision 10 show guide. We have a Shoot Raw training voucher in the back of the guide worth considerably more than the cost of entry to the show. Use it to obtain a discount on personal tuition.

That’s it… More Lightroom tips and tricks to come when things quieten down.

New training space in central London (and hello to readers of the BJP newsletter)

Training in central London

We’re often asked about Lightroom tuition in central London, rather than at photographers’ own studios, homes or offices. We’re pleased to say that we can now offer exactly that — an afternoon or a day in the very vibrant area around the Old Spitalfields market. It’s very easy to get to — it’s near Liverpool Street Station or Shoreditch High Street stations. Training will be at one of the meeting rooms at The Cube.

It’s ideal for Q & A, to go over aspects of your Lightroom-based workflow that you’re unsure of or for a full day’s training. You can bring a laptop with your work on it or we can just use ours. Call 0333 570 5703 for details or, better still, complete our contact form. To get to the form, just click here.

Coming up

We’re taking bookings for training in November and December (obviously!), there’s a complete website refresh coming up, we’re going to offer printer profiling soon for your printer/ink combinations and there are new workflow articles on the way.

Hello to readers of the BJP newsletter

If you’ve arrived here after clicking on a banner ad in the current BJP newsletter and you’re interested in help with your photographic workflow — working faster, getting better results — we’d love to hear from you. Call 0333 570 5703 or complete our contact form by clicking here.

Vision 10

We’ll have a discount voucher appearing in the show guide for Vision 10 on Friday, November 19th. It will offer a discounted rate for one-on-on Lightroom training. Look out for it!

Lightroom training course, Central London, 18th and 19th October


Last updated: Monday, 27th September: booking page is now live.

We’re really pleased to be able to offer you training in central London, at last! We’ve had lots of requests for more affordable training and we’ve now found a solution we’re delighted with.

We’re bringing to this group training course everything we’ve learned from our successful one-on-one workflow tuition about what photographers find easy and what they find difficult, so we know what to spend a little more time on.

We’ll keep updating this post with more details.


The training sessions will be held at the seminar room at Jacobs, the famous photographic retailer, on New Oxford Street. They’ll run from 10am to 5:30pm with a break for lunch and short mid-morning and mid-afternoon breaks as well.

Affordable and flexible

The training costs just £70 per person per day, including VAT. This really is fantastic value for a small group course. (Maximum twelve attendees.)

We’ve done everything possible to keep costs low so there are no frills. We’re not training in a computer room so you won’t be needing your laptop—just bring along a pen and notebook (the type with paper in it, not a CPU, Intel or otherwise). The cost covers just the cost of the course.

You’ll definitely get more out of the training if you can make it to both days. On the second day, the format will allow question-and-answer time and recap but we’ll also go on to cover more advanced topics; that approach always helps the learning process. However, you’ll be able to book just the first day or (if you just need some questions answered and a little help with more advanced topics) just day two. Again, we’re keeping things as flexible as possible.

Day one: Introduction and complete overview of a Lightroom 3 workflow, Monday 18th October 2010

This day will leave you feeling well informed about the complete workflow and about what Lightroom 3 can do for you. Many of the photographers we’ve trained over the last year have been wary of at least one aspect or another—this first day of training is where you leave behind that uncertainty and learn the power of every part of the application; it builds knowledge and confidence. Setup, preferences, importing, filing strategy, keywording, collections, development, filtering, export for web, printing… this day will be a thorough introduction to a workflow based on Lightroom 3.

Cost: £70 including VAT.

Day two: intermediate and advanced Lightroom 3 tuition/Q&A, Tuesday 19th October 2010

More detail on day two and a more open format, with lots more time for questions. We’ll be looking at some essential third-party plugins and providing recommendations, we’ll go into detail about the various ways in which you can combine your Lightroom workflow with Photoshop and we’ll talk about creating your own presets to speed up every aspect of your Lightroom workflow (import, development, local adjustments and export). We’ll cover local corrections in more depth. You and the other attendees will lead the Q & A. Again, check back later for details.

Cost: £70 including VAT.

Get all your Lightroom questions ready and bring them with you on Tuesday—you’ll get plenty of time to ask them and get them answered in detail.


You can able to pay with PayPal (which accepts credit cards, if you have no PayPal account) or by bank transfer (contact us for details) or by cheque. You willll get a full VAT invoice.

Transport and location

There could hardly be an easier London location to get to. Jacobs is in the West End, near Tottenham Court Road tube station (Central and Northern lines) and close to Oxford Circus (Victoria and Central lines) in an area served by many bus routes. You can plan the London part of your journey by clicking here to get to TfL’s Journey Planner. (The link will set things up correctly for Jacobs, New Oxford Street, as your destination. Just enter your starting station or post code.)


Big photographic retailer in London with an excellent reputation and keen prices. The course will be held downstairs in the seminar room in the Professional Services department. Jacobs have been very accommodating in our dealings with them and we can highly recommend them. You’ll find an excellent stock of cameras and lenses (new and used) and a wide range of accessories at very keen prices.

How to book

Just visit the booking page here.

Pass it on

If you know people who might be interested in this offer, please pass on our details and tell them to check later in the week.


Fire away—send e-mail, leave a comment or give us a call: 0333 577 5703.


For updates, check back here or subscribe to the blog by e-mail or RSS/Atom.

Controlling JPEG file sizes in Lightroom 3

Lightroom JPEG export options

Summary: file sizes of low-resolution JPEGs that you export using Lightroom can be excessive if you don’t take steps to control the embedded metadata. The large file sizes can affect your site’s loading speed and that in turn can now affect your Google search rank.
Earlier this week, I was catching up on some well written and informative articles by London photographer and writer Peter Marshall when I came across this one mentioning the release of Lightroom 3.2RC; in the piece, Peter mentioned that he’d found Lightroom 3 to be generating relatively low quality JPEG files for a given file size, at the 600-pixel dimensions that he uses for his site.

Peter had noticed two significant things: first, that he was getting better JPEGs at any given file size when he created them using Lightroom’s web module (which is designed to export a complete web site) instead of the usual JPEG export method; second, that the problem was worse when he was exporting JPEGs of images for which he’d made use of Lightroom’s local adjustments, meaning brushes and graduated filters.

It turned out (see his follow-up post here, and the comments that follow it) that the metadata associated with the file was causing the bump in file size. Clicking “Minimize Embedded Metadata” when exporting JPEGs helps; installing a copy of Jeffrey Friedl’s Metadata Wrangler plugin for Lightroom 3 fixes the problem completely and has added benefits: you can set up presets that get saved with Lightroom’s own export presets. That means you can build a one-click Lightroom export preset that generates the right picture size for your site with all but the unimportant metadata removed, and just the important stuff retained. (Presets are the key to working quickly within Lightroom and are probably its most overlooked feature.)

Above: the checkbox used during export to minimise metadata. Not as effective as Jeffrey’s Metadata Wrangler.

Explanation: all local brush and graduated filter adjustments that you apply in Lightroom become part of an images’s metadata and are included on export, bumping up the size of the final JPEG file—particularly noticeable for small JPEGs, because this metadata size is a constant and can easily double the size of a file. Not a huge problem if you’re hosting one or two images on a page but if you’re putting up many, the extra file size is significant. For blogs that have the usual rolling front page, hosting all images from the last ten or twenty posts, this sort of thing can make a big difference for your visitors… and for Google.

Important for your photography site’s Google rank

These days, your site’s Google rank is partly dependent on the speed at which your site loads—see this important article from Google on the subject. It’s well worth doing what Peter is doing, optimising carefully and minimising JPEG image size. (On which note, if you’re using WordPress software and your own hosting account to manage your site’s content, you should make every attempt to install and enable WP Super Cache to speed up your site’s response under load. This isn’t the appropriate place to discuss the technical aspects of that plugin but it does its job very well. Obviously, make complete site backups first.)

Above: JPEG file sizes before and after reducing metadata in different ways. No affect on image quality.

Photo forum

As Peter mentions, we met at a monthly London event called Photo Forum where photographers (mostly photojournalists) show and discuss their work. The two of us here at Shoot Raw have been three or four times and always enjoyed it. It’s a busy event but a good way to see work that might be new to you and to meet other photographers, established and upcoming. (At the time of writing, the next event is on 9th September 2010.) It’s a credit to Jacobs Professional Services that they host the event every month.

Friedl on JPEG quality versus size in Lightroom

Jeffrey’s definitive article on Lightroom 3’s JPEG quality made the rounds a while back. If you haven’t read it and you generate JPEGs from Lightroom, pay a visit. It’s the last word on Lightroom 3’s JPEG quality versus file size and even those of us who thought we knew exactly what Lightroom was doing in this area learned a few things.

The metadata

You can subscribe to these articles for free by e-mail (managed by Google) or by RSS/Atom. We never pass on your details to anyone. If you’re interested in technical training or help, please consider using our contact form to get in touch. You can also support this site by shopping at using this link or using this link. (You pay the same low Amazon price but we get a bit from Amazon’s profit.) Thanks to everyone who uses this link… we don’t get to see your names in the Amazon reports so we don’t know who you are but we’re very grateful for your support.

We’ve just added a contact form

We’ve just added a contact form (click here) to allow you to tell us a bit more about yourself when you get in touch. Generally, we find ourselves tending to ask photographers the same set of questions when we’re approached about Lightroom courses or general help with photographic workflow. Even if you decide to call rather than use the form, you might want to take a quick look at it first to know what we’re likely to ask.

We’re also curious about the many people who read the site but whom we don’t hear from so we’ve included questions for you, too. Knowing more about readers should help us produce more useful content.

One thing that’s important to note: although all the answer to each question is useful to us, every single question is optional. Say as much or as little as you want about yourself, or provide suggestions about the site. You can use the form as a way of providing contact details and some background so that we know something about you when we call or use the form anonymously, if you prefer. The choice is yours.

If you do choose to leave your contact details, rest assured that we don’t share personal information with anyone else.

Alternatives to personal Lightroom tuition

Pound Sterling

We often get enquiries about a less costly alternative to our one-on-one Lightroom training courses. Here are some ideas.

1) George Jardine’s Lightroom 3 workflow video tutorial for $29.95

Back when Lightroom was new, George Jardine produced an excellent podcast of related interviews and discussions that offered great insight into the product and some very useful video tutorials from George himself. The podcast also involved the Lightroom team, world class photographers and master printers who used the product and who were involved with its development.

George’s new video tutorial for Lightroom 3 doesn’t cover the Develop module—this one is all about workflow. The reviews are really good and, having listened to and enjoyed every single episode of that early Lightroom podcast back at the time of the first public betas and Lightroom 1, we can highly recommend George’s knowledge and his approach. Take a look at the free sample video and see what you think of his style. Some important notes: you can only watch these videos online (you don’t download them), there are separate links for the iOS versions (iPad/iPhone/iPod Touch) and you’ll need to make sure you’re up-to-date with your Flash browser plugin for Windows or the Mac.

(We are not associated with George Jardine.)

2) The Luminous Landscape Lightroom 3 tutorial videos at $49.99

Michael Reichmann and Jeff Schewe are back with a completely new course covering Lightroom 3. In total, there will be more than nine hours of material for download; at the time of writing (Aug 2010), the footage has been shot but is still being edited so that when you buy, you get access to as many episodes as are online, with the rest available for download as they appear (with nothing further to pay, obviously).

A 10% discount is available while material is still being edited and uploaded.

For more about Jeff and Michael, see our original post about their Lightroom 2 videos. These guys really do know both photography and Lightroom and even at full price ($49.99—currently about £32), the course is great value. The 10% discount takes the cost below £30.

If you own their Lightroom 2 tutorial, you get a further 10% discount on this new release. You need to obtain your discount code—full details are on the product page.

Again, there’s an online sample and a table of contents in the form of a PDF here.

(We are not associated with the Luminous Landscape.)

3) Lightroom 3 books

We always leave photographers with a book to accompany our own one-to-one Lightroom tutorials. After experimenting with a few very good titles, we’ve pretty much settled on two: Scott Kelby’s and Martin Evening’s. We’d recommend them to anyone interested in mastering Lightroom 3. The general standard of Lightroom books is pleasingly high now so there are good alternatives but we’d be comfortable describing these two as the best Lightroom 3 books on offer right now.


Of the two, the Kelby (full title: The Adobe Photoshop Lightroom 3 Book for Digital Photographers) initially seems lighter in tone but its jollity disguises Scott’s knack for delivering a lot of information in a very effective way. As with photography, making your writing seem effortless and breezy is very hard work but he does it. Martin Evening’s alternative (The Adobe Photoshop Lightroom 3 Book: The Complete Guide for Photographers) is perhaps suited to the more technically minded. Both books, however, are excellent.

Where to buy—Amazon UK links

In the UK, you generally get the best prices at Amazon (click here for Scott Kelby’s book and here for Martin Evening’s) but you can also find them books at larger bookshops. For Londoners, Foyles in Charing Cross Road generally keeps stock of both.

Kindle owner?

Both are available for Kindle (Evening, Kelby) but we haven’t tried them in that format so can’t comment on readability.

(We’re not associated with the authors but we are Amazon UK affiliates so we earn a small commission if you buy either of the books using the links above within 24 hours of clicking. Every two book sales nets roughly enough Amazon commission for a cheeseburger. Good times!)

4) Lightroom workshops from Jerry Courvoisier

We have no personal experience of Jerry Courvoisier’s training but he’s delivering two Lightroom workshops in the UK in November 2010 and we mention them here because George Jardine (ex-Adobe, see above) is giving the same workshops for the same company in different parts of the world. No guarantee but perhaps that’s a benchmark and says something good about the company’s standards.

As you can see from the linked page, there’s a two-day workshop provisionally scheduled for London on the week-end of 6th/7th November 2010 and and another for Manchester a week later, on 13th/14th November 2010. You can’t book yet but keep an eye on the page and the links should appear shortly.

(We’re not associated with Jerry Courvoisier or

Mix and match

If you’ve tried one or more of the above and are interested in shorter tuition sessions to tie up any loose ends, we’d be happy to hear from you.

Remote training

We’re considering a new idea that might also fit in here: short, one-to-one remote training sessions, using the secure screen-control software that we’ve been using for years to provide support to our customers.

The idea is that, for 30 minutes or an hour, we help with specific aspects of your workflow that you would like us to address. We can see your screen and your mouse pointer and can even take control of the computer to demonstrate things, then watch as you work. It’s not a substitute for a day of face-to-face training but is intended to quickly address specific questions, at a low cost. It’s a technique we’ve used for over three years to provide support and has worked very well.

Thoughts? Let us know. We’ll say more about it in a separate post so revisit the bog or subscribe via e-mail or RSS. If you’d like to get in touch, just call (0333 577 5703) or mail us. (Note: we don’t spam you or pass your information on to any third parties.)

Haven’t turned pro yet?

We offer discounts to amateur photographers, whether or not they intend to go professional. You might remember our March deal. Interest from amateurs wasn’t enough for us to maintain those prices (the idea was to go for volume without an ongoing sales and marketing effort) but we do have a one-day offer for those of you not making money from photography yet—just drop us a line for details. When we hear from you, it would be useful for us to know which aspects of your workflow are currently holding you back, what camera and computer systems you use, what type or types of photography you do and roughly where you live.

News: Lightroom 3.2 RC

Unrelated to saving money on Lightroom training is the news that the Lightroom 3.2 release candidate is out, with bug fixes, support for recent cameras (including the Panasonic Lumix LX-5 and the Sony NEX-3 and NEX-5) and automatic correction for more lenses. A release candidate (RC) is a build that is feature complete, has gone through the beta-testing process and is now being made available for a final, public test intended to reveal any show-stopping bugs. Because this is an RC release, it won’t replace your existing copy of Lightroom 3 (or Lightroom 2)—it sits by its side. Read more and download it here.

And finally… welcome to new readers from the BJP and Photo Pro

You might have seen us over the last few months in the business directory of the British Journal of Photography (BJP) after its successful, industry-defying transformation into a heavy, top-tier monthly.

Below: the advert we’re running in another favourite, Photo Pro magazine.

Ten things we’ve learned from delivering Lightroom training

We’ve taught Lightroom to professionals and amateur photographers, in photo studios, homes and offices; mostly as personal tuition, with the odd class thrown in; mostly in and around London but with the odd visit to Birmingham and Brighton.

Here are ten things we’ve learned.

1. There are keyboard people, mouse people and tablet people

Whichever type you are, you’ll probably find the others a little puzzling; each group needs its own approach when training.

To compare two or more selected photos, I hit the C key; I export pictures using shift-command-E. Dust spot removal? I hit the Q key. Graduated filters? M. If it has a keyboard shortcut, I’m on it. Some photographers do all those things using the mouse, by clicking icons and choosing items from the menus. It’s fairly easy these days to work out who’s who and mentally switch modes but, to be honest, it took quite a while to get there.

Almost every button and menu entry has a keyboard shortcut equivalent in Lightroom but if you’re really on the fence about which method to make your own, there’s one thing that might sway you: in Lightroom, things jump about a bit in the menus as you move between Library and Develop. Keyboard shortcuts, however, are more consistent and getting more so with each release.

For example, to copy your adjustments when you’re editing a picture, you go the Settings menu and choose Copy Settings. To do exactly the same thing when you’re browsing photos in the grid, you go to the Photo menu, choose Develop Settings and from that submenu, choose Copy Settings. That’s quite a difference to get used to if you use the mouse or a tablet but the keyboard shortcut, shift-command-C, never changes.

2. It helps when you leave a day or two between Lightroom training sessions

If we first visit on a Monday and then deliver part two on Thursday, you’ll get much more out of it than with two consecutive days. The same applies to two half-day sessions instead of a single day. One of the advantages of our one-to-one approach, where you learn on your own machine, using your own work, is that you can take up where we left off during the training, doing the things you’ve just learned. Lightroom and other applications are set up correctly, the images are where we left them, you can see all your modifications, keywords and settings. Keep working on your images between sessions, shoot and import more, list all your questions and we cover them next time. You’ll end up learning much more.

3. Local adjustments are key

There’s almost always a moment during the tuition when a photographer completely “gets” the power of local adjustments for the first time. For photographers who are just switching to shooting raw or who might not have used the camera raw plugin in Photoshop recently, it’s always an a-ha moment.

For some, it’s a pleasant reminder of darkroom printing—a bit like burning in and dodging but much faster, much easier and completely reversible. Burned in an area too much? Hold down the option (alt) key, reduce flow and slowly dodge. Messed up completely? Click the adjustment pin, hit backspace and that particular adjustment is gone (and there’s even a puff of smoke).

For others, it means an end to their main need for Photoshop. Has anyone out there tried to estimate the proportion of photographers who just hate using layers in Photoshop or who’ve never even tried them? If you’re reading this from the land of online photographic forums, you’re not going to believe that such a thing exists: a photographer who uses Photoshop without layers? Not only do they exist, there are plenty of them and they’ve been waiting for something that makes it this easy to adjust exposure, sharpness, saturation and contrast in selected areas of a picture non-destructively.

And perhaps the most overlooked and underestimated tool is the graduated filter—it’s not just for darkening skies or corners.

Although none of this is rocket science, the simple adjustments that have been made in photography since its early days still matter the most and Lightroom has them nailed; it’s not the app for putting one person’s head on another’s body or for removing a water tower from the background of a portrait… but you knew that already.

4. Nothing else you’ll do in Lightroom will beat making a really good print

A first-class print of a photograph that you made and which truly represents your intent is a very satisfying thing, even if you shoot stock or provide images for online use by your clients. High-quality prints will change the way you look at your work.

Printing is one of Lightroom’s clear strengths—a significant proportion of photographers will produce better prints from it than they have ever produced. Not because Lightroom is doing something unique but because it takes things that were previously difficult for many people and makes them easy enough to be unquestionably worth the effort of mastering. That means careful, non-destructive dodging and burning (no layers!), non-destructive creative sharpening (no layers!), increasing resolution very smartly with a single click (also known as uprezzing—not my favourite word—or upsizing), excellent control over print layout and colour management and one-click sharpening for print that’s suited to the size and type of output. It does a remarkably good job of all of it, considering its simplicity, and makes once-esoteric procedures very accessible.

5. Photographers we train will always find ways to use Lightroom that are new to us

Sometimes we learn something from these ideas and sometimes, they’re a little eccentric and we have to shrug and smile.

Here’s one of the better ideas we came across: a successful wedding photographer in the Midlands thought up the idea (new to both of us here at Shoot Raw World HQ) of using a randomly sequenced slideshow to rate pictures with his clients. He shows the work on a huge plasma display in a dedicated viewing room. The advantage is that the clients are less influenced by the memory of similar shots before or afterwards in the sequence; sometimes people will pick the unusual picture within a sequence of similar images and are unable to see the image for what it is. While the slides are playing along with music they’ve chosen, the photographer gets the client to identify each shot as a keeper or not, and later, to give them ratings from 1 to 5. (Best not to tick the “repeat” box in the slideshow options because you’ll never know when to stop; instead, run through once and if necessary, take a break and run through again.)

6. Lightroom could really use some decent book printing

Some online commentators are a little snobbish about print-on-demand books but if they’re good enough for Stephen Shore (who has reportedly produced over 60 using iPhoto), they’re good enough for most of us—maybe not to sell as monographs (although, obviously, it’s being done) but to use as examples of work. The disparaging comments online are usually based on technical issues like colour gamut; the concerns aren’t without merit but on the other hand, we’ve heard nothing but positive comments from photographers about the effect of giving small iPhoto books to editors and potential customers. We go with the real-word examples over minor technical concerns any time (see the next point). If book publishing and ordering could be done from inside Lightroom, that would be wonderful. (Book printing continues to be one of Aperture’s strengths; the newly reinvigorated competition between the Aperture 3 and Lightroom 3 makes it more likely that the Lightroom team will implement the idea.)

7. Content always trumps technical quality

It sounds obvious but it’s easy to forget.

We recently made exhibition prints of many photographers’ images for an exhibition at Four Corners Film gallery in Bethnal Green, East London. Most had earned the photographers a prize or commendation in a competition (we’ll keep the details for the next post) and the prints were produced using printers at Ravensbourne College. Thanks to the IT department at Ravensbourne, we were able to produce some of the final images for exhibition on a Canon imagePROGRAF iPF5000 (see Michael Reichmann’s review here). Speaking to a few people on the opening night of the exhibition, we noticed that one of the pictures named as a favourite with them came from a file that, unbeknown to viewers, was sent to the organisers as a tiny PNG with no more than one megapixel of information in it; with a little work, it became a 10″ x 12″ print on the gallery wall and, for some viewers, its mood gave it the edge over the technical excellence of others displayed near it.

8. Photographers who book personal tuition often don’t read the Lightroom books that we provide

There are always exceptions but in general, we were surprised by how little love the Lightroom books were getting. Today, we think of it this way—if you’re the kind of person who enjoys reading every book on a subject and spending time on forums or using online training, you’re probably much less likely to call us in the first place. The people who get in touch tend to want to get good at things very quickly, spending money in lieu of time; they value the ability to ask straight away about the stuff that’s puzzling them. That makes sense. We still leave a book with each student (Scott Kelby’s Lightroom 2 book was one of the best—here are the Amazon UK
and the Amazon US
links for his new Lightroom 3 guide) but we’re no longer surprised if they remain untouched as the tuition sessions progress.

We’re also working on our own, minimal Lightroom workflow guide that’s mainly intended for our own customers. It’s based on what has proven to be important to the people we’ve trained. More news to come on that.

9. Different photographers will come to rely on very different aspects of an application, even one as narrowly focused as Lightroom.

A working pro who shoots events for business clients often needs to turn a job around very quickly and even the slight delay you might see when you select an image and Lightroom builds a preview can be unacceptable—it doesn’t add a significant amount of extra time but it breaks the flow of picking, rating and rejecting images very quickly. (The solution is to tell Lightroom to build 1:1 previews on import and to store them; the photographer puts the kettle on and enjoys a quick cuppa while that’s done and after that, responses are very fast and the workflow is snappy.) For him, all that remains is keywording, a few quick corrections to white balance and exposure, a little cropping here and there (with lots of copying of development setting across pictures) and that’s it—the files are on a CD or uploaded to a website.

A fine art photographer making prints, on the other hand, is sometimes trying to push each group of pixels to within an inch of its life and will constantly revisit an image, modifying local adjustments, comparing several virtual copies of a single image and switching on and off the various adjustment panels as she works. For her, tiny changes to saturation and hue in the HSL panel might make a world of difference. Both are photographers, both are using Lightroom (and often using the same type of camera—the Canon 5D Mk II is incredibly popular, if our clients so far are any indication) but in very different ways, each sometimes completely ignoring adjustment panels that are critical to the other.

For that reason, the initial discussions with any potential customer of ours are important. For us, it helps to talk first to know where you are now with your workflow and where you hope to be and what, if anything, we can help with. Having spoken, we can also work out how to spend more time on things that will help get you there. For you, the photographer, it pays to talk to a few Lightroom trainers to find one who suits your style and your goals.

10. Finally: of the five Lightroom rules, the fifth is easily the most important. (It’s true!)

The metadata

If you’re interested in talking to us about Lightroom training, give us a call (0333 577 5703) or mail and we can discuss putting something together for you based on your own requirements.

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